https://www.elaineforbes.co.uk/home daily 1.0 2024-06-25 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1583860343994-XIXIFFQTT8F309D59ALQ/AB%252BT%252BIn%252BThe%252BPark%252B2013%252B%252B%252B437.jpg Home With twenty years experience working in brand marketing, sponsorship, and communications, I am fiercely proud of a strong track record working with, and leading, brilliant in-house and agency teams to deliver many high profile and impactful campaigns, experiences and events. https://www.elaineforbes.co.uk/career daily 0.75 2024-06-21 https://www.elaineforbes.co.uk/recommendations daily 0.75 2021-10-09 https://www.elaineforbes.co.uk/awards daily 0.75 2021-10-12 https://www.elaineforbes.co.uk/shop daily 0.75 2025-05-09 https://www.elaineforbes.co.uk/shop/p/conference-ticket-party-c7h4z monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket + Party https://www.elaineforbes.co.uk/shop/p/conference-ticket-2brrf monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket https://www.elaineforbes.co.uk/music-1 daily 0.75 2024-07-04 https://www.elaineforbes.co.uk/music-1/titp monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1611007878557-9LECET0X27SSYTUE1CFC/titp+alt+main+stage.jpeg Music - T in the Park - T in the Park. From 2002 to 2013 my job was to put the ‘T’ in T in the Park, activating Tennent’s integral role as Founding Partner of Scotland’s biggest music festival attracting 85,000 music fans each day. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581648203848-WQSWK6R2RB2LI9ADIXP5/NEW+T+Montage.png Music - T in the Park https://www.elaineforbes.co.uk/music-1/tennentsmutual monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581537069541-C1O3IZBKA4JW14TH90F0/GUARDIAN+1.png Music - The Tennent's Mutual - The Tennent’s Mutual. I led a comprehensive strategic review of Tennent’s music programme, which had shown signs of stagnating with younger consumers. The outcome was the most significant and innovative change to the brand’s music association in almost ten years with the launch of a groundbreaking initiative called The Tennent’s Mutual. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581620589549-5IKL7UOE1R7YHLFDUUKO/mutual+montage+5.png Music - The Tennent's Mutual https://www.elaineforbes.co.uk/music-1/triptych monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604876860774-PPWMXX35S2XFMNFXPTFS/a2+generic+2005.JPG Music - Triptych - Triptych. Triptych was an annual multi-venue live music festival created by Tennent’s to bring an eclectic line-up to Glasgow, Edinburgh and Aberdeen venues over five days. https://www.elaineforbes.co.uk/music-1/gaymers monthly 0.5 2020-11-08 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581611179440-I9U336MOQ0LRNSZR7W8V/gaymers+main.png Music - Gaymers Cider - Get In With Gaymers. I managed activation of Gaymers Cider’s designation as Official Cider Partner of Glastonbury, Lovebox and Reading & Leeds festivals. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581613498861-NSOME44K8JZ39V3NT20F/gaymers+montage+2.png Music - Gaymers Cider https://www.elaineforbes.co.uk/music-1/totf monthly 0.5 2020-11-08 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581602145057-HFT8O50ELJBG50Q8QMI3/totf+main.png Music - T on the Fringe - T on the Fringe I managed brand and sponsorship activation for Tennent’s Lager’s headline sponsorship of T on the Fringe, the contemporary music strand of the Edinburgh Fringe that ran from 2003-2007. https://www.elaineforbes.co.uk/music-1/tbreak monthly 0.5 2020-11-08 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581535525772-VY7XI80OXLE0GNBGMYLI/TBreak+01.jpg Music - T Break - T Break. For twelve years I managed this Tennent’s Lager initiative that supported Scotland’s vibrant grassroots music scene, providing unsigned artists with the chance to perform at Scotland’s biggest and best music festival, T in the Park. https://www.elaineforbes.co.uk/sport daily 0.75 2020-03-03 https://www.elaineforbes.co.uk/sport/caledoniabest monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1611009355648-78K6DUNWMHBF4YDPYRGZ/Sam-Torrance-Caley-Best-pic.jpg Sport - Caledonia Best, Sam Torrance 'Clubhouse Captain' - Caledonia Best ‘Clubhouse Captain’ Launch of the Caledonia Best partnership with golf icon Sam Torrance. https://www.elaineforbes.co.uk/sport/caledoniabestrugby monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1611184468690-IICQZ5SFCDN8C7X8X7P0/cal+best+montage.png Sport - Caledonia Best, Official Beer of Scottish Rugby https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1611184565470-0ZE593B6RDDEDC73J3NV/cal+best+4.jpg Sport - Caledonia Best, Official Beer of Scottish Rugby - Caledonia Best, Official Beer of Scottish Rugby. I led the launch activation for Caledonia Best’s sponsorship of Scottish Rugby, establishing the brand as official partner of the national team, Edinburgh Rugby, Glasgow Warriors and the Emirates Airline Glasgow 7s. https://www.elaineforbes.co.uk/sport/project-one-ph7bm-hchh3 monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604910733160-8GV8B3B0KSG5A7FIOLX9/nat+side+montage.png Sport - Scotland National Sides https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1581637489995-XV9WI7M1BMUXY3Y150DG/nat+side+main.png Sport - Scotland National Sides - Tennent’s & Scotland National Sides. I led the sponsorship activation for Tennent’s Lager as Main Sponsor of the Scotland National Sides, taking the brand on the journey with fans throughout the Euro 2008 and World Cup 2010 campaigns. https://www.elaineforbes.co.uk/sport/chbap monthly 0.5 2021-01-17 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604851904800-Z67HWU60W8J9L3Y7PUEA/old+firm+cover.png Sport - Could Have Been A Player? - Could Have Been A Player?. As main sponsor of Celtic and Rangers, Tennent’s gave fans the chance to live the dream of being a professional footballer with a once in a lifetime chance to play at Celtic Park or Ibrox Stadium. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604910907561-COZSHEZERCSQRR2XDZMJ/chbap+montage+2.png Sport - Could Have Been A Player? https://www.elaineforbes.co.uk/digital daily 0.75 2020-03-12 https://www.elaineforbes.co.uk/digital/igsocial monthly 0.5 2021-01-17 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604868722539-4PNOO9DQQJARHH5KOPT9/results.png Digital & Social - Innis & Gunn Social Media Results were positive and largely organic, focussing on quality of content and entertaining ideas to drive reach and engagement. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604911739234-AVB49G7OGN8I90SHXKGQ/hfm+new+main.png Digital & Social - Innis & Gunn Social Media - Innis & Gunn Social Media. I led the development of a new ‘always on’ social media strategy, to support brand recruitment by driving reach and engagement with a new and younger audience. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604911025127-V5VFUAS243J9PL8WFWAU/heros+3.png Digital & Social - Innis & Gunn Social Media https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604866151350-Y1N6AD6A3BW0MR6HR80U/ig+digi+montage.png Digital & Social - Innis & Gunn Social Media https://www.elaineforbes.co.uk/digital/igwebsite monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604870598467-4ML9VTFNN4ZA34CE7DYW/website+cover.png Digital & Social - Innis & Gunn Website Re-launch - Website Relaunch. I led the re-launch of innisandgunn.com, a new streamlined user experience and integrated online shop. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604872869815-W2FCB8SJZL4K8O2H99V2/website.png Digital & Social - Innis & Gunn Website Re-launch https://www.elaineforbes.co.uk/digital/bechilled monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1583861537430-VQ3P771220CNEOWBSDER/_I8J2073.jpg Digital & Social - Be Chilled - Be Chilled. Be Chilled was an e-commerce project to deliver a Tennent’s Lager pre-order service exclusively for T in the Park campers. I developed this idea from conception to launch and continued to manage the project for five years. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604910548020-EFSRSFZ1WLF6OC01BLZP/be+chilled+montage.png Digital & Social - Be Chilled https://www.elaineforbes.co.uk/prcampaigns daily 0.75 2020-02-13 https://www.elaineforbes.co.uk/prcampaigns/project-three-x5r69 monthly 0.5 2021-01-17 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604875281061-KTBGBS8FMHARKBCW5146/mikas_choice+alt+1.jpg PR - Imagine & Gunn - Imagine & Gunn. Part of Innis & Gunn’s NPD pipeline, Imagine & Gunn was launched in Sweden giving beer fans the chance to create their very own Innis & Gunn Limited Edition for the Swedish market. I developed the project from concept to delivery, managing a PR and digital campaign in Sweden and launched the winning beer, Mika’s Choice. https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604927765819-45FQU2277TFQW2FJ0S33/mika+montage.png PR - Imagine & Gunn https://www.elaineforbes.co.uk/prcampaigns/stat monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1611180299047-LYCQ4WUNORUZH54FKUWF/stat+montage.png PR - Scotland to a T https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1611177532480-639ZQ462CVUU0EXSTXIP/stat+4.png PR - Scotland to a T - Scotland to a T. Tennent’s invited consumers to share what they love about Scotland for a limited edition pint glass. Working with a large cross-agency group, I managed the PR and digital activation for the campaign, https://www.elaineforbes.co.uk/prcampaigns/igbrandpr monthly 0.5 2021-09-02 https://www.elaineforbes.co.uk/prcampaigns/igbrandpr-27ezk monthly 0.5 2021-09-02 https://www.elaineforbes.co.uk/prcampaigns/project-four-x5awe monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5e4440540f75e620bffe30ad/1604914438400-IRXIR3UKPJMIIJP0V488/ig+lager.png PR - Innis & Gunn Lager - Innis & Gunn Lager. Content to be updated.